Total Agent Plus™

Total Agent Plus™Total Agent Plus™Total Agent Plus™

Total Agent Plus™

Total Agent Plus™Total Agent Plus™Total Agent Plus™
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TOTAL AGENT PLUS™ LICENSING

Your Brokerage. Your Experience. One Organized Framework.

Total Agent Plus™ is a customizable real estate training platform that provides the structure. Your brokerage provides the experience.


Rather than asking a brokerage to replace its existing training, culture, policies, or leadership, Total Agent Plus™ provides an organized framework for bringing those elements together.


Your brokerage already has knowledge.


Your experienced agents have knowledge.


Your managers and brokers have knowledge.


Total Agent Plus™ gives you the structure to organize, deliver, and build upon it.

That is the difference.

Powered by Total Agent Plus™

Total Agent Plus™ is designed to become part of your brokerage's training program, not compete with it.


The framework provides the professionally organized educational foundation. Your brokerage can then add its own experience, examples, procedures, expectations, market knowledge, and culture through customized presentation and narration.


The result can become:


YOUR BROKERAGE TRAINING PROGRAM
Powered by Total Agent Plus™

Every implementation can be different because every brokerage is different.

Total Agent Plus provides the framework.


The Plus is you.

Your people.
Your experience.
Your procedures.
Your expectations.
Your culture.


Instead of purchasing another collection of courses for agents to watch, your organization gains a training framework that can become increasingly valuable as you use it.

A Licensing Model, Not a One Time Purchase

Total Agent Plus™ is licensed as a structured professional development platform for brokerages, teams, and real estate organizations.


The license provides your organization with access to the complete Total Agent Plus™ framework and associated educational resources during the licensing period.


This model provides:

  • Consistent delivery across your organization
  • Controlled use of proprietary educational material
  • A structured foundation for agent development
  • The ability to incorporate your organization's own knowledge and experience
  • A system that can grow with your brokerage
  • Ongoing access to a professional-development framework rather than an isolated class


This is not a per class product.


It is infrastructure your brokerage can use repeatedly with new and existing agents.

Every License Includes the Complete Platform

Total Agent Plus™ licensing is intentionally simple.


There are no reduced content versions of Total Agent Plus™.


Every licensing level receives access to the same core platform and educational resources. Licensing levels are based on the size of the organization using the system not on which features the organization is allowed to access.


Whether your brokerage has 15 agents or 150 agents, your agents should not receive a lesser training system simply because your organization is smaller.


The framework remains the framework.


Only the size of the license changes.

What is the cost of losing a productive agent?

An estimated $18,000, according to industry research published by Lone Wolf and Inman.

Source: 2026 Lone Wolf and Inman Broker Survey. Link to original research

Three Licensing Levels

SMALL OFFICE LICENSE

Up to 25 agents

$6,000 annually

Designed for independent brokerages, smaller offices, and teams that want a complete professional development framework without having to build one internally.


Includes access to the complete Total Agent Plus™ platform and Professional Development Library.

PROFESSIONAL OFFICE LICENSE

26–75 agents

$12,000 annually


Designed for established brokerages and growing organizations that need a consistent training structure across a larger agent population.


Includes access to the same complete Total Agent Plus™ platform and Professional Development Library.

ENTERPRISE LICENSE

76+ agents

Starting at $20,000 annually


Designed for larger brokerages, multi-office organizations, teams, schools, and organizations requiring broader deployment.


Includes access to the same complete Total Agent Plus™ platform and Professional Development Library, with licensing structured according to organizational size and intended deployment.

One Framework. More Than 270 Topics.

At the foundation of Total Agent Plus™ is an extensive real estate practice readiness curriculum covering more than 270 topics agents are likely to encounter as they move from licensing education into actual real estate practice.


The live Total Agent Plus™ presentation system contains approximately 1,500 presentation slides that can support extensive instructor-led training.


Instead of forcing a brokerage into a predetermined presentation style, the material is designed to allow brokers, managers, trainers, and experienced agents to provide their own narration and perspective.


A broker can explain:

“Here is what this means, and here is how we handle it in our office.”


That is where standardized structure and brokerage experience come together.

Built for Customization

Total Agent Plus™ does not attempt to replace the knowledge already inside your organization.


It gives that knowledge somewhere to go.


The framework can be used by your brokerage leadership, managers, trainers, experienced agents, and subject matter professionals to add context and experience to an already organized training structure.


A topic involving inspections can be expanded by an inspector.


A financing topic can include insight from a mortgage professional.


An appraisal topic can incorporate an appraiser's perspective.


A contract or transaction topic can be discussed according to your brokerage's procedures and expectations.


A broker can add real world examples drawn from years of experience.


The underlying framework remains organized while the presentation becomes yours.


That is what makes Total Agent Plus™ both customizable and scalable.

RE353™ The On-Demand Version

Total Agent Plus™ also incorporates RE353™, the self-paced, on-demand version of the Total Agent Plus educational framework.


RE353™ covers the same core subject areas and more than 270 topics in an approximately 5.5-hour self-paced format.


This provides organizations with two complementary ways to deliver the material:


Total Agent Plus™ allows the brokerage to present, discuss, customize, and expand the material using its own people and experience.


RE353™ allows agents to work through the material independently and on demand.


The educational foundation remains consistent.


The method of delivery changes.


RE353™ may also be available separately to individual real estate professionals outside of an organizational Total Agent Plus license.

Professional Development Library

Every Total Agent Plus™ licensing level includes access to the available 

Professional Development Library, providing additional resources that complement the core framework.


Resources may include:


Structured Response Training

Real client questions designed to help agents practice explaining real estate concepts clearly and professionally rather than simply recognizing terminology.


Buyer and Seller Educational Resources

Structured client questions and educational material addressing situations agents routinely encounter when working with buyers and sellers.


Field Observation

Visual and field based learning designed to improve an agent's ability to observe property conditions and recognize situations that may require additional investigation or professional expertise.


Stress Test for Sellers

A structured pre-listing observation process designed to help agents and sellers look at a property more critically before it reaches the market.


Professional Audio Interview Library

Conversations with professionals throughout the real estate transaction including brokers, experienced agents, lenders, appraisers, inspectors, title professionals, contractors, and other subject matter experts.


These interviews bring additional professional perspectives into the learning environment without requiring every brokerage to locate and schedule those experts independently.


Spanish Language Training Resources

Total Agent Plus™ includes a complete Spanish language presentation framework, creating additional opportunities for organizations serving Spanish speaking agents and markets.

A Framework That Does Not Become Stale

Traditional training programs often depend upon one instructor, one recorded course, or one fixed point of view.


Total Agent Plus™ is designed differently.


The organized framework provides continuity.


Your organization provides the living experience.


As markets change, technology changes, procedures change, and your brokerage evolves, your trainers can address those changes during presentation without rebuilding the underlying educational system.


New examples can be added.


New experiences can be discussed.


New professionals can contribute.


New brokerage procedures can be incorporated.


The framework remains in place while the knowledge surrounding it continues to grow.

Built to Scale

A smaller brokerage may use Total Agent Plus™ with a broker personally leading sessions.


A growing organization may assign different sections to managers or experienced agents.


A larger organization may incorporate subject matter experts, recorded resources, internal procedures, and multiple instructors across offices.


The same underlying framework supports each approach.


This makes Total Agent Plus™ capable of growing with the organization rather than requiring the organization to replace its training system every time it grows.

Recruiting. Retention. Development.

Training infrastructure can do more than educate agents.


It can demonstrate what your organization is prepared to provide after an agent joins.


Instead of simply telling a prospective agent that your brokerage offers training, you can show them an organized professional development system already in place.


For existing agents, Total Agent Plus™ provides a structured way to revisit topics, discuss real situations, hear different professional perspectives, and continue developing beyond initial licensing education.


For brokerage leadership, it provides something equally important:

Organization.


The knowledge does not have to exist only in the broker's head, in scattered meetings, or in disconnected presentations.


It now has a framework.

You Don't Have to Build It From Scratch

Creating a comprehensive training system requires identifying the topics agents need, organizing those topics logically, developing presentation materials, creating supporting resources, and determining how everything works together.


Total Agent Plus™ has already built that foundation. Your organization does not have to start with a blank PowerPoint presentation. You start with the framework and add what makes your brokerage valuable.


Total Agent Plus™ provides the structure.

Your brokerage provides the experience.


Your Brokerage Training Program

Powered by Total Agent Plus™


The "Plus" is you.

The industry measures experience. Professionals deliver readiness.

Copyright © 2025, 2026 Echelon Publishing - All Rights Reserved.

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